This article contains information including what Tracking Beacons and Source Codes are, how they’re useful to you in measuring ROI, and how to set them up.
Tracking Beacons and Source Codes are two different ways you can gain more insight into your candidates’ journey and see where they are coming from. The data from these tracking methods can be helpful to you when evaluating ROI from your recruiting efforts.
What are Tracking Beacons and Source codes?
Tracking Beacons allow clients to see their candidates’ journey to, and through, the application process right within the CareerArc dashboard. There are two versions of tracking beacons that CareerArc can create: a pixel and a Javascript code. These codes are given to the client/ATS to place within the HTML of the page(s) they want to track candidates on. We can create as many tracking beacons as the client wants (Job Landing Page, Apply Start, Assessment, Apply Complete, etc). This is a great way to see the funnel of applicants, where you may see drop-off in the application process, and the completed number of applications from CareerArc vs. other sources. Tracking Beacons tend to be more accurate than source codes because they are a “first touch” attribution and can track people for up to 30 days. This means that if a candidate interacts with or clicks on a CareerArc job post, but doesn’t apply right away -- if they go back and apply within 30 days we’ll still track them.
Source Codes are provided by the client/ATS and given to CareerArc where we add them to the apply URLs. The source codes auto-populate the Applicant Source data with the appropriate source they came from (job board, social media, website, etc.). CareerArc can accept multiple source codes from each client. Source codes are a “last touch” attribution, meaning it will only track people that click on a job post then apply immediately. This differs from Tracking Beacons being able to track for up to 30 days.
How are Tracking Beacons and Source Codes set up?
Tracking Beacons are created by CareerArc, so if you’re interested in setting this up, please reach out to your CSM or submit a request in our help center. We will create and provide you with the beacon(s); you would then reach out to your ATS for assistance with adding the beacon(s) to the pages you want to track (Apply Start, Apply Complete, etc.)
Source Codes are created in your ATS and then given to CareerArc to add on our end. Since every ATS is different, we suggest reaching out to your ATS contact for information on how to create source codes in your system. Once you have the code, you’ll send it to your CSM or submit a request in our help center so we can add it to your apply URLs.
Where do I see the reporting for Tracking Beacons and Source Codes?
Reporting for Tracking Beacons can be found in your CareerArc dashboard. Click here for steps on how to access and interpret your Tracking Beacon reporting.
Reporting from Source Codes can be found within your Applicant Tracking System (ATS). As every ATS is different, we suggest reaching out to your ATS contact for assistance with viewing your Applicant Source reporting.
Comments
0 comments