This article will help define commonly used terms to help you navigate the dashboard and Help Center.
General Terms
API (Application Programming Interface)-An application programming interface is a computing interface that defines interactions between multiple software or mixed hardware-software intermediaries. It defines the kinds of calls or requests that can be made, how to make them, the data formats that should be used, the conventions to follow, etc.
Apply Clicks - Apply clicks are reported when a candidate clicks the “apply now” button on the Job Map, Facebook Careers Tab, CareerArc.com and our unique Web Partnership sites.
ATS (Applicant Tracking System)- An applicant tracking system is a software application that enables the electronic handling of recruitment and hiring needs. These systems allow businesses to collect information, organize prospects based on experience and skill set, and filter applicants.
Average Views/Views per Job -The average number of times each job is viewed in the time period.
Campaign - A Campaign is the vehicle through which we distribute your jobs out to social media. It is the program you can set up to specify the Channel (where your jobs are going), the Job Filter (which jobs are going there) and the Settings (i.e. days for distribution, time frame for distribution, time zone, number of jobs being distributed, accompanying images, etc.)
Channel-A Channel is CareerArc's way of describing your social media accounts or pages (i.e. Twitter, LinkedIn, Facebook, Instagram)
Content Calendar (engagement posts)- The Content Calendar allows you to schedule posts to go out at a regularly pre-scheduled intervals. The content calendar posts tend to be more focused on employer brand and events, but can also be used to highlight specific jobs.
Custom Hashtags - Any hashtags outside of what CareerArc adds to your job post by default (i.e location, job category)
Custom Templates (captions)- Custom Templates allow you to add your own voice to your job posts and enable that messaging to be saved as a template ready to be reused or repurposed in a future campaign. You can edit/adjust the templates that push out automatically with your jobs, allowing your most updated branding and messaging to come through.
Employer Brand - Employer brand describes an employer's reputation as a place to work, and their employee value proposition, as opposed to the more general corporate brand reputation and value proposition to customers.
Engagements- Social media engagement is a measure of how people are interacting with your social media accounts and content. The term can cover a broad range of actions across all social platforms. For example, engagement might include Likes, Comments, Shares and Retweets.
Facebook Job Listings - Find qualified people where they’re already spending their time—with Jobs on Facebook. CareerArc partners directly with Facebook to make sure your jobs are searchable on the Facebook Jobs Marketplace.
Impressions - Impressions are the number of times your content is displayed, no matter if it was clicked or not. Think of reach as the number of unique people who see your content. ... However, an impression means that content was delivered to someone's feed.
Job Filters - A job filter allows you to create different groups of jobs based on the criteria of your choosing (Keywords, Job Type, Locations etc.). Job filters are used to create campaigns, as well as group jobs for image mapping.
Job Scrape, Feed, Import - The way in which jobs are pulled from a career site and ingested into the CareerArc system for distribution.
Job Type - There is a finite set of choices for Job Type through CareerArc. Each client can have any number of job types, but these customer job types have to be mapped to a CareerArc job type, because CareerArc uses our categories and the location of the job to distribute our customers jobs to niche Twitter channels based on these 2 inputs. Example: a nursing position in Plano, TX will go out to a Plano Nursing channel.
Job View - A job view on social media is counted once a candidate clicks the Bit.ly link in a social post to view the job description on your ATS and apply. A job view on a CareerArc source (ex. Job Map) is counted when a candidate views the job description.
Jobs distributed - The number of jobs from your ATS automatically distributed by CareerArc.
LinkedIn Job Listings - LinkedIn aggregates jobs from partners across the web and posts them as Limited Listings. These external job posts are ingested into the LinkedIn network and are discoverable through a job search or a company’s LinkedIn Page.
Monthly Snapshot - The Monthly Snapshot report can be found under the downloads tab in the reporting section. This report will show you the total number of open jobs, total number of job views, and views / job for the last 12 months.
Posts - The number of unique posts automatically distributed by CareerArc across all social channels.
Social Recruiting - Social recruiting is recruiting candidates by using social platforms as talent databases or for advertising. Social recruiting uses social media profiles, blogs, and other Internet sites to find information on candidates.
Source Code Tracking- Source codes are provided by the client/ATS and auto-populate the Applicant Source data with the appropriate source they came from (job board, social media, website, etc.). CareerArc can accept multiple source codes from each client.
Tracking Beacons (Pixels)- Tracking Beacons allow clients to see their candidates’ journey to, and through, the application process right within the CareerArc dashboard. There are two versions of tracking beacons that CareerArc can create: a pixel and a Javascript code. They are given to the client/ATS to place within the HTML of the page(s) they want to track candidates on. We can create as many tracking beacons as the client wants (Job Landing Page, Apply Start, Assessment, Apply Complete, etc).
Web Partners - CareerArcs network of job board partners.
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