In this article, you'll learn what Summary Posts are and how to make them work for you. Here's an overview of what we'll cover:
1) What is a Summary Post?
2) How do I access Summary Posts settings?
3) What are my options with Summary Post settings?
4) How do I make my templates match?
1) What is a Summary Post?
A Summary Post is is a post that links to a list of all open jobs in a campaign rather than one specific job. Since we can't populate this list in your ATS, we offer it via CareerArc's job distribution website.
Once a Summary Post is published onto social media, it will look something like this:
The job filter for the campaign used in the above post had 87 open jobs at the time it was published, and it used a template that includes job count. If someone clicked on the link in this post, they'd be sent to CareerArc's distribution page (sample below) to a list of those 87 jobs.
Clicking on the job within CareerArc's distribution page then links straight to the relevant position on the company's ATS, where potential candidates can directly apply.
2) How do I access Summary Posts settings?
Summary Posts are accessed under your campaign settings, and they can be adjusted when you first create a new campaign or when you edit an existing one.
To access Summary Post settings when making a new campaign:
Job Distribution > Campaigns > +New Campaign > Select Social Media Account > Edit > Advanced Settings
To access Summary Post settings in an existing campaign:
Job Distribution > Campaigns > Details "cog wheel" > Edit > Advanced Settings
3) What are my options with Summary Post settings?
Summary Posts can be Disabled, Enabled, or Exclusive - with Disabled being the default option.
- Disabled means that no Summary Posts will go out on the campaign.
- Enabled means that ONE Summary Post will go out EACH DAY the campaign posts, AND it will be the FIRST POST of the day. For example, if you have two posts a day scheduled, the Summary Post will publish first, and a general post to a single job listing will go out next. If you only have one post scheduled per day, it will be a Summary Post and your individual jobs will not be published.
- Exclusive means that every post going out on that campaign will be a summary post, regardless of how many times a day the campaign is posting.
Simply select the one that works for you, as you can always change it later.
*Pro tip: Since any type of Summary Post will be the first and potentially only post of the day, it can be helpful strategy-wise to create a new campaign dedicated exclusively to Summary Posts. The easiest way to do this is by copying your existing campaign and editing the settings, but you can always build a new one from scratch.
4) How do I make my templates match?
Lastly, we need to think about templates. Since the copy on our templates should be appropriate for a set of jobs rather than one individual job, our system will automatically only use templates that are geared toward Summary Posts any time they go out.
If you look at the default sample templates below, you'll see the language in them is geared toward multiple jobs (in the yellow rectangles) and that the template logos (in the red box) also indicate multiples.
We have a set of default Summary Post templates already plugged in, but you can also make custom templates and pull them into your campaigns. Here's some help on that: How to use Custom Post Templates.
Congrats! Now you know what Summary Posts are how to incorporate them into your job distribution content tool kit!
Browse our Help Center or reach out to Support if you need more of a hand getting started - we're here to help you jam.
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